About our Background


John  Zeltin is uniquely qualified with an outstanding record of over 20  years directing global trade shows, event marketing and sponsorship activities  for American Express.  John crossed all the disciplines of Event  Marketing while transforming his function into a global event marketing  and consulting resource and competitive weapon for the company.   He is also a recipient of the  company's Diamond Award for Marketing Excellence. 

John has  written many articles for the trade press and has presented at industry  conferences on subjects such as “Global Exhibiting”, “Sourcing  Vendors,” “Sponsorship” and “Optimizing Event Planning”. 

He  holds an MA from Columbia University, completed the Executive Program  at the Stanford Graduate School of Business and attained the CME  (Certified Manager of Exhibits) and CMP (Certified Meeting Professional)  designations.

John resides in New York City,  participates on the boards of several not-for-profits and in his spare  time, is an avid traveler, tennis player and fitness advocate.


About our services


The following is a sampling of the services we offer:

Event Marketing -  Identify the optimal mix of trade shows, social events and sponsorships  to best support business goals and objectives.  Set up the framework  and plans to execute the program and measurements to assess performance  and progress against goals.
Trade Show Strategy -  Help develop an industry engagement strategy and framework for  identifying the right shows to participate in and at what level.   Develop supporting programs as needed such as training on trade show  fundamentals, setting up measurements and sourcing suppliers.
Sponsorships - Develop a targeted sponsorship program that directly supports  business goals and insures that funds are spent wisely.  Identify  processes to evaluate sponsorships and insure that the best options are  selected. 
Association Event Strategy - Review trade  show, sponsorship and event programs and develop plans to maximize the  revenue streams from these programs and opportunities for relationship  building.



Cindy Urbaytis, Vice President, Managing Director at Institute for Supply Management (ISM)

I had the pleasure of working with John for more than ten years.  Throughout that time, John demonstrated time and again his understanding  of the market and how to best reach potential customers. Anyone having  the pleasure of working with John will quickly realize what an asset he  is.

Laura Flandrick, Managing Director at National Association of Purchasing Card Professionals (NAPCP)

I’ve worked with John producing several large events over the last ten  years. John has great vision for meetings and works closely with his  business partners to challenge the status quo. His attention to detail  and genuine passion for meeting optimization is a rare find indeed.

Bryan Harmon, Director, Acquisition Innovation (Marketing Automation) at American Express

John  is an expert in event marketing, trade show strategy and sponsorship  negotiation. I worked with John on the development and execution of the  industry engagement strategy for both American Express’ Global  Commercial Card and Global Network Business organizations.

He developed  the Global Trade Show and Event Strategy for Global Network Business  and created opportunities for American Express to engage key partners through a series of trade shows and events in markets across the U.S., and internationally in such locations as Hong Kong, London and Paris.

John negotiated  sponsorships and secured speaking engagements at significant industry conferences gaining exposure and access to over 20,000 industry leaders  and partners. John has a remarkable ability to organize and plan complex  and multifaceted programs with a consistently cool and calm demeanor.

Julie Martin, Director of Development at the Irish International Immigrant Center

John  provided valuable consulting services for our organization on the plans  and strategy for our fund raising event at the Kennedy Library in  Boston.  John's guidance was a true asset, particularly in the  logistical decision-making process that resulted in a successful  smooth-running event. He is clearly an expert in the planning of major events.

Vic Macchio,  Founder and CEO of  Dinova Company                                                                                         With the  growth of our company, we found ourselves in need of trade show management expertise and services.  Fortunately for Dinova, we knew  immediately where to turn. John Zeltin brings over 20 years of  experience, relationships and lessons learned to his clients--and they  get the benefit from day one!  From planning to post-event follow-up,  John provides a one-stop shop.