Companies use events, trade shows and sponsorships to generate leads for new business, build relationships and generate market visibility. These are all critical to the success of a business. Not-for-profits use conferences, trade shows and sponsorships as important revenue generators. Having a strategy and well thought-out plan is critical to a successful result. It also guides investment decisions and provides the basis for measuring results.
The Zeltin Consulting Group was founded to provide strategic guidance to companies and non-profit organizations on event marketing, trade shows and sponsorships. Many organizations do not have the internal resources available to them or just want a fresh look at their programs to ensure they are aligned with business objectives and maximizing investment return.